Coxit’s existing website and visual identity.
We helped Coxit bring website changes into its own hands.
Julia wanted to work on Coxit’s existing website while keeping its design consistent. We introduced the WordPress + AI workflow, and she learned how to give it the instructions it needed.
It does everything really well once you figure out how to prompt it properly.
The website already had a design worth keeping.
The starting point was Coxit’s own website, with its existing sections, styles and design system. Julia’s initial concern was that AI-generated changes could drift away from that work.
The design rules needed to remain part of each task. Reusing the site’s components and checking the result against its visual system gave the work a clear direction.
The change starts with context.
Learning to prompt made the difference.
By August 12, Julia had used the workflow enough to give us detailed feedback. She said it worked very well once she understood how to write the prompts.
She brought useful experience to the process: she had built landing pages before and knew how to keep a website coherent. That helped her describe the changes she wanted and judge the result.
Her idea for the service was practical: give people a way to work on their own websites, then support them with questions, publishing, QA, SEO and the design system. The person closest to the website could do more of the work, with specialists available for the parts that needed their expertise.
By September, it was part of how she worked.
When we spoke again on September 29, Julia’s response was: “I already can’t remember life any other way.”
The follow-up showed how familiar the workflow had become. The learning happened in the context of a real website, with an existing design and real changes to make.
Keep the website’s knowledge with the work.
Coxit’s experience helped us focus on the information that makes AI useful on an existing site: its structure, reusable sections, visual rules and the corrections made along the way. The person directing the work still needs to review what will appear on the website.
These stories come from WordPress Fuel, the AI-assisted workflow we developed before Shuttle. That experience now informs Shuttle by MoonPress.